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Coaching Package Pricing Calculator

Find your minimum hourly rate, package pricing, and maximum income potential across 1:1, group cohort, and hybrid coaching models.

Desired Monthly Take-Home Income ($) Your net monthly income goal after taxes

Monthly Business Expenses ($) Software, tools, marketing, etc.

Tax Rate (%) Self-employment tax rate (US avg ~25–30%)

Coaching Hours Available per Week Maximum hours you can dedicate to client work

Non-Billable Hours per Week (admin, marketing) Email, content creation, bookkeeping, etc.

Primary Coaching Format

Group Cohort: Max Students per Cohort How many students per group program run

Sessions per Package (1:1) Typical packages: 4-session (1 month) or 12-session (3 months)

Minimum Hourly Rate

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Suggested Rate (+30% premium)

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Min Package Price (1:1)

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Group Cohort Price per Person

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Max Clients per Month

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Max Monthly Income (fully booked)

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How to Price Your Coaching Packages

Coaching pricing starts from your income needs, not from what competitors charge. Work backwards from your desired take-home, add taxes and expenses, then divide by billable hours to get your true minimum hourly rate. Most coaches should then add a 30–50% premium above minimum.

Required Gross = (Take-Home + Expenses) ÷ (1 − Tax Rate)
Billable Hours/Month = (Weekly Coaching Hours − Non-Billable Hours) × 4.33
Min Hourly Rate = Required Gross ÷ Billable Hours/Month
Package Price (1:1) = Hourly Rate × Session Length × Sessions in Package
Group Price per Person = (Hourly Rate × Cohort Hours) ÷ Group Size × 1.3 (premium)
Max 1:1 Income = Billable Hours/Month × Hourly Rate

Typical Coaching Rates by Niche

Life / Mindset Coaching — $100–$300/hr. Competitive market, differentiation essential.
Business / Marketing Coaching — $200–$500/hr. High ROI for clients justifies higher rates.
Career / Executive Coaching — $250–$600/hr. Often employer-sponsored.
Health / Fitness Coaching — $75–$200/hr. Online delivery expands reach.
Relationship / Dating Coaching — $150–$400/hr. Emotionally charged, high willingness to pay.

How do I price my coaching packages?

Never price by the hour — price by the transformation. A client paying $2,000 for a 3-month business coaching package isn't buying 12 hours; they're buying a specific outcome (land a $10K client, launch a product, etc.). Start with your minimum rate from this calculator, add 30% for positioning, then frame every package around a clear outcome. Test the market: if everyone says yes immediately, you're underpriced.

When should I switch from 1:1 to group coaching?

When you have a waiting list or are turning away clients — that's supply constraint. Group coaching lets you serve 10–20 people in the same hours as 1–2 individual clients. The income multiplier is dramatic: 15 people at $997 each generates $14,955 from one 8-week cohort running 2 hrs/week. Many coaches run group as a "productized" lower-tier with 1:1 as the premium upgrade, creating a natural funnel.